Hi, I'm Tanisha Rampersad

Product Designer & Frontend Developer

Blending strategy and design to turn user problems into polished digital solutions.

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Featured Work

A selection of my recent projects showcasing my approach to product design and development.

Flipkart Checkout Flow
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Flipkart E-commerce

Product Design

Redesigned the checkout flow to increase conversion rates.

Conceptual Project See details
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Amaranth Spa Website

Development

Rebuilt a spa website based in Thailand to help improve customer retention.

Conceptual Project View Github Code
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Prussian & Co. E-commerce

Development

Built a conceptual e-commerce website. I also explored backend development for this project, including setting up APIs, server routing, and product data handling.

Conceptual Project View Backend Work
View Github Code
Nurdle SaaS Platform
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Nurdle SaaS Platform

Product Design

Created the first design proposal for a marketing landing page using marketing principles to shape the narrative flow.

Product Designer See details
Tanisha Rampersad

About Me

I'm a product designer with a foundation in frontend development, with experience in crafting sustainable, user-centered digital experiences. I recently led the design of a cost estimation marketing platform, balancing modern, brand-aligned visual design with clear business objectives.

My approach is grounded in thoughtful research, cross-functional collaboration, and scalable design systems. I'm driven by a commitment to designing solutions that not only serve users but also support long-term product growth and company vision.

Professional Experience

Product Design Intern

Realm Digital • Feb 2025 - May 2025

I worked on creating a marketing site (pre-MVP) for a cost estimation tool called Nurdle, with a focus on aligning product capabilities to real industry challenges. I have iterated on the design based on team feedback, continuously refining layout, visual hierarchy, and copy. I applied proven marketing frameworks such as PAS and AIDA to structure page content and user flows, ensuring that the messaging was both compelling and conversion-oriented.

  • Conducted competitor analysis
  • Defined user needs, problems and goals
  • Collaborated with team members to gather feedback based on the company's goals and to understand their target market
  • Created user personas, research, empathy mapping, affinity mapping, information architecture, design system
  • Journey mapping
  • Created wireframes, prototypes and mockups using Figma
  • Combined users needs and company goals into a high-fidelity design

Clerical Assistant

WSP Africa • Nov 2021 - Oct 2022

Creating project folders using the Easy Directory Creator Software. Conducting Internal Audits. Updating and managing CV's.

Human Resource Clerical Assistant

WSP Africa • November 2021 - April 2022

Preparing and amending HR documents. Forming and maintaining employee records. Drafting contracts for clients. Updating the internal database.

Education & Certifications

Frontend Development

Codecademy • 2023 - 2024

Product Design

Uxcel • 2024

Diploma in Tourism Management

2016 - 2019

Matric Certificate

Eden College • 2014

Download Resume

Skills & Expertise

My toolkit of design and development skills that I bring to every project.

Design Skills

User Experience (UX) Design 95%
User Interface (UI) Design 90%
User Research 85%
Prototyping 90%
Design Systems 85%

Design Tools

Figma
Visual Studio Code

Development Skills

HTML/CSS 95%
JavaScript 70%
React 75%
Responsive Design 80%
Version Control (Git) 75%

Soft Skills

Collaboration
Communication
Problem Solving
Time Management
Empathy
Presentation

My Design Process

A systematic approach that guides my work from initial concept to final implementation.

Discover

Understanding user needs, business goals, and market context

Define

Framing the right problems with clarity and focus

Ideate

Exploring creative possibilities to solve user challenges

Design & Prototype

Creating realistic mockups to bring ideas to life

Test & Iterate

Validating with users, refining based on feedback loops

Launch & Learn

Delivering solutions and monitoring real-world impact

Process in Action: Nurdle Saas Case Study

1 Research Phase

Defined the target audience, features and marketing frameworks. Conducted competitor analysis and identified several industry trends.

2 Define Phase

Defined the user persona, empathy mapping, affinity mapping and problem statement.

3 Ideate Phase

Used information architecture to determine what needs to be added. Developed mid-fidelity wireframes.

4 Design Phase

I defined the typography and colour palette to align with the brand's tone and ensure accessibility. High-fidelity wireframes and an interactive prototype brought the interface to life, allowing for realistic interaction flows.

5 Recollect Phase

I reflected on the project's evolution from problem identification to fully realised interface. Recollecting key design decisions helped surface how each choice, whether in layout, typography, or interaction contributed to user clarity and business goals. I also revisited how marketing principles, like AIDA and PAS, shaped the narrative flow. This phase served as both a moment of evaluation and learning, highlighting what worked, what could be improved.

View Full Case Study

Get In Touch

Interested in working together? Feel free to reach out for collaborations or just a friendly hello.

Contact Information

Location

Cape Town, South Africa

Availability

Open for freelance projects and full-time opportunities

Connect with me

Send me a Message